College emblems are almost as focused on when choosing a college as the actual academic ranking of the college is. When deciding on the college sweatshirts and outfits of school pride, the college emblem, custom labels, or clothing labels are important to the student body. Wearing a lion versus an eagle, a bear versus mouse, all of these factors can cause a bit of stress in the life of a new student just trying to fit in and appear to be cool to their former high school classmates going off on their own college adventure.
Harvard University is known for their emblem or crest, which states Veritas which stands for truth in Latin. Harvards colors are crimson, decided on in order to separate themselves from the rival colleges. Harvard has accomplished that goal as their college emblem is recognized throughout the world.
Yale University, Harvard Universitys rival, has a college emblem of a book with Lux et Veritas which means Light and Truth in Latin, written on the sides of the book. The Yale color is blue as of 1894, and their prior color was green. This well-known emblem is also known for its Yale University alumni. Yale was very good at ensuring their college emblem would not be forgotten or taken lightly.
Princeton University is one of the top schools in the country and rivals the likes of Harvard and Yale alumni. Princetons never ending fight to be the top university out of the three, has emphasized their need for a different emblem that would really allow Princeton to stand out as a top contending college that separates itself from the competition, in order to make a new name for their alumni and their academic standing. The college emblem has the school colors of orange and black and Dei sub numine viget, Under Gods power she flourishes in Latin. The emblem is far from the blue and crimson colors of its rival, and although Latin is used in its emblem, the word veritas was carefully left out.
Harvard University is the college that started it all in America. In the 1630s Harvard was established as an institution of higher learning, and was the first corporation chartered in the United States. Since then colleges have been following their lead trying to keep up with Harvards innovative means of keeping their alumni separate and above the rest of society. Their use of clothing labels, emblems, and custom labels has started a trend for other colleges to do the same. College emblems are a hot commodity in the textile manufacturing industry and will remain that way as long as there are college rivalries.